Carole Beckford

DIRECTOR OF TALENTS & SPORTS ACADMIES

Carole has spent the last 32 years as a journalist and has covered sport, news and entertainment in the global space. Based in Jamaica she has travelled widely to present at workshops and conferences worldwide where she has participated as a speaker on several topics on sport management, sport marketing and branding.
She covered football, cricket, basketball, hockey, netball in her earlier years in the business and writes guest columns for a wide variety of publications globally.
The last ten years of professional life includes a body of work to include:
• Head of Marketing and Communications – West Indies Cricket Board/Cricket West Indies
• Film Commissioner, Jamaica
• Publicist, Usain Bolt
• Media Manager, Jamaica’s Investment and Export Agency, JAMPRO
• Author of two books
o Keeping Jamaica’s Sport on Track – 2007
o Jamaica Is In – Sport and Tourism – 2016
She has two decades of experience in Sport Administration where during those years she served as President, Jamaica Volleyball Association; Marketing Team for Americas Volleyball (NORCEA) and sat on several organising committees for regional and international games in a variety of sporting disciplines.
She is ranked in the 100 most followed sport professionals on Twitter. She has been an NFL, NBA, MLB fan for at least three decades. She enjoys reading and watching television.

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