Houston Texas USA, December 24th 2020 — ASVG is pleased to announce that it will partner with HITLAB on a number of major projects in 2021, namely the HITLAB - Digital Emerging Artist Showcase (“DEAS”), an online global musical showcase championed by global superstar Akon set to start in February, the ASVG “Africa Theme Song” Search Competition, another Online Contest which will ensue in February of 2021 and a Panel Discussion on Opportunities in the confluence of the Sports and Music Industry in Africa at the 2nd Edition of the Africa Day Pan-African Sports Conference and Sports Awards slated for May 23rd – 25th 2021.
Finalists for the ASVG ”Africa Theme Song” search will perform Live on Africa Day (May 25th 2021) during the Virtual edition of the Africa Sports Awards an event that will be streamed live around the world.
HITLAB will be the exclusive partner to produce the soundtrack and the songs performed within each episode of the ASVG Sports Entertainment show; “Africa Empire Warrior” which is set for the production of its first season in Liberia later in 2021 and early 2022.
The Partnership between the two companies will provide a massive opportunity for musicians across the Continent and the Diaspora in giving them a platform that was least explored in the past but very relevant to their growth and development while giving the sports industry the right injection of energy that will aid in positioning sports events across the continent as major spectacles and an enhanced entertainment avenue for fans.
HITLAB is an artificial intelligence ecosystem for the entertainment industry, with proprietary technology and digital products.